Bridging the Past with the Future
ZUNA is a global digital marketplace for antiques, designed to connect buyers and vendors seamlessly while ensuring authenticity and accessibility. By integrating AI-powered authentication, immersive virtual experiences, and a vintage-inspired interface, ZUNA transforms the way antiques are bought, sold, and experienced in the modern world.
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Lack of Trust & Authenticity – Buyers struggle to verify antique origins and legitimacy.
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Limited Vendor-Buyer Communication – Language barriers and poor interactions impact sales.
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Space & Accessibility Issues – Vendors have limited reach beyond physical marketplaces.
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Lack of Knowledge Sharing – Buyers often lack historical context and product information.
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How might we improve vendor and customer communication?
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How might we ensure antique authenticity and knowledge-sharing?
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How might we simplify the selling process for vendors?
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A breakdown of the AEIOU framework (Activity, Environment, Interaction, Objects, Users) applied to analyze the antique shopping experience.
Feature Mapping for ZUNA
The six "How Might We" statements that guided ZUNA’s feature development